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Blog - The Peddlers - Website design, development, marketing and strategy.
The Peddlers is a website design and development business based in Sydney, Australia.
Web design, web design sydney, digital strategy, wordpress developer sydney, local web designer, eCommerce sydney
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January 27, 2016 In Uncategorized

The Front Page of the Internet – Reddit

Reddit can be confusing to most people. It has a steeper learning curve compared to other social media channels and unlike the latter, most users prefer to remain anonymous. It is also more of a social news website because of this. You will often see things on reddit and then for that content to appear on other popular social platforms like Facebook and Twitter the next day.

One of the beauties of Reddit is that there are almost 100,000 subreddits. The trick is to subscribe, engage with and explore those that appeal to you. Then all the content with-in that subreddit is either up voted or down voted by the community.  No matter what you interests are, there is sure to be a dedicted and active community no matter whether it’s some thing common like photography, woodworking, sexual (NSFW) or something ridiculous.

One of Reddits most popular subreddits is IAmA (“I Am A”) where someone like Barack Obama posts a “AMAs” (Ask Me Anything). Then users ask them a variety of questions for a given time period. It can be hilarious, juvenile, insightful and entertaining. Here is a link to sort the top posts of all time: https://www.reddit.com/r/IAmA/top/

It can be a harsh community, but also a beautiful one too.

If you are unfamiliar with Reddit, I suggest you take a look at this article on how to use it and what it’s all about: http://mashable.com/2012/06/06/reddit-for-beginners/#JNf_BmOkviqo

REDDIT IN 2015

In 2015 reddit had some impressive numbers, especially when looking at user engagement and community interaction:

Reddit
  • 82.54 billion pageviews
  • 73.15 million submissions
  • 725.85 million comments:
    • Made by 8.7 million total authors
    • Containing 19.36 billion words
  • 6.89 billion upvotes
  • 88,700 active subreddits 1
  • 73 gildings on the top gilded post
  • 100 gildings on the top gilded comment 2
  • 327,800 total months of gold gifted
    • Given by 97,500 redditors
  • 285,375 RedditGifts exchange signups
  • 1 million button pressers
  • 1 pressiah
  • 6,300 Reddit Live threads created
  • 16,000 Reddit Live unique contributors
  • 1.3 million Reddit Live updates posted
  • 24.9 million Reddit Live pageviews

Philanthropy on Reddit

Here is a link to the original post on the official Reddit blog: http://www.redditblog.com/2015/12/reddit-in-2015.html

January 8, 2016 In Business, Coding, Hints, Link, Search Engines, Standard

Search Engine Optimisation (SEO) – Terminology

Search Engine Optimisation (SEO) – Terminology

SEO can be confusing and the way providers like Google evaluate your website and whether it’s on the front page are ever changing. Below is a list of common terms used for SEO. The Peddlers hopes that it serves as a simple guide to understanding the effectiveness on your next Wesite Development project or marketing campaign.

Analytics

This term refers to the breakdown of a site’s performance. Analytics tracks certain parameters to determine the performance of a website, such as keyword density, origin of traffic, and number of visitors, among others.

Authority

This is a descriptive term that refers to a page to which many hubs point. Such a page presumably holds a lot of relevant content relating to a primary topic.

AuthoRank

This is a mathematical model based on the Page Rank algorithm that is used to verify the quality of an article based on the author’s reputation. It was integrated into Google’s algorithm in 2011.

A/B Test

This is when two similar sites are created to determine the design variation that yields better results. It is seldom used in SEO but mostly used in PPC marketing.

Backlink

A backlink is a link that connects to your website from another site. Internal backlinks are within the same website whereas external backlinks link from other websites.

Black Hat SEO

A collection of methods used to optimise websites for search, but these methods are considered illegal or unfair and violate Terms of Service of the different search engines.

Blog

A blog is a section of a website dedicated to ‘Web logging’. It may also be called a ‘Web Log’ and is normally used to create content for search engine link placement.

Blog Farm

A blog farm is a collection of blogs run by a single individual, or it may be a group of blogs populated by automated tools (software). Blog farms are typically employed in link building.

Blog Network

A collection of blogs used to achieve a common goal. They may be hosted separately on individual dedicated sites or on a single large website.

Churn

From time to time, search engines alter listings in search engine results due to a number of factors, and the process is known as churn.

Crawler

This is a special program used by a search engine to read the content of your webpage and file it accordingly. A crawler is also called a bot or spider.

Keywords

These are words that users are most likely to use while searching for specific information. Proper use of keywords is important for SEO because search engine bots normally group similar items together, and so the crawlers will find it easier to locate the search engine page to which a website belongs.

Hub

A hub is a page or document that connects to other pages of similar topic. The pages that are being linked to are regarded as authorities.

Hyperlink

This is a link created in a word document by embedding the address of a particular web page in that document.

Inbound and outbound link

This is a link that connects to your website from another Internet location, such as Yahoo or any other site with which you’re affiliated. An outbound link is the opposite, one that connects to another site from your site.

Meta data

Meta data is ancillary data about a web page that is collected for the purpose of categorising it.

PageRank (PR)

The primary algorithm used by Google search engine to assign a ‘weighting’ value to hyperlinked web pages, and is based on the webgraph. The algorithm is the brainchild of Larry Page, a Google co-founder.

White Hat SEO

It basically refers to the methods used to optimise a website for search engines, following the stated Terms of Service of those search engines.

We hope this helps explain the Terminology used in Search Engine Optimisation (SEO).

January 1, 2016 In Hints, Search Engines, Standard

Google Tricks and Secrets That No One Knows

1. Secret Calculator

Google made your calculation work easy by adding secret calculator inside the search results.Now you can do your calculations without leaving your Browser.Just open Google and search for ” Calculator ”  and stylish calculator will appear on the search result page.

 2. OK Google

Now you can search anything on Google by just saying “OK Google“.To use this feature you must allow Google to use your Microphone.This is one of my favorite because i can search anything without touching my keyboard.To enable that feature you must click on Microphone sign in Google Search bar.

3. Countdown timer

You can set timer of your choice by just typing “Set Timer” in search bar and then hit enter.Timer will appear to you and you can now set timer of your choice by clicking on it.When timer will over a sound will be played by Google.

4. Do comparison

Are you health conscious? Then this is specially for you.This awesome Google feature help you to do a comparisons with Foods like how much fat and calories that contains.You can do it by searching “French Fries vs Burger“. This is coolest feature of Google.

5. Do Conversions

You can convert anything like currency,Math units and even more.Just type your value like this “cm into inches” , “meter into feet”,”Dollar into INR” or whatever you want to convert.

6. Google Number Speaker

Can you speak that number 444465148245? Its really tough but Google can tell in just a sec.Just type your number in Google like this way “444465148245=English” and Google will tell you How to speak that number.

Google-Number-Speaker

7. Sunrise and Sunset times

Know the times of Sunset and sunrise in your city by just typing “Sunset California” or “Sunrise California“.You can replace California with your country or city.

8. Translator

Translate your words or sentence from one language to another in very simple way.Just type in search bar like this way “English to Spanish“.Just choose languages and write words you want to translate.

9. Find Sports Schedules

Its easy to find the schedule of your favorite Sport.Type “Football Schedule” and get the schedule about running tournaments of Football.You can even get live scores of running matches by typing Score instead of schedule.

10. Live Webcams

Watch the live CCTV camera footage from different areas.Type “inurl:view/view.shtml” and you will get results for live webcams only.This one is best for enjoyment and time pass for a while.

See more here: http://gowithtech.com/coolest-google-tricks-list/

December 28, 2015 In Art, Audio, Standard

The rise of EDM

Electronic Dance Music (EDM) – Taking over the industry 

When I was younger, I wanted to be a DJ. My friend and I went halves in a Numark Vinyl mixer and two turn tables. In retrospect paying $20 per track in 2006 was a silly decision, but it taught us the core skills that electronic mixing can’t. I was lucky to have a circle of friends involved in the scene. I played at a lot of parties and clubs and bars. Although the live performance side to being a DJ faded as I grew up, I focused more on producing and making mash-ups. Some with great success. I will never forget the time I heard one of my tracks playes in front of 2000 clubbers at The Family Night Club in Brisbane.

Today EDM is just one of the music genres I frequently listen to and occasionally I’ll pull out my decks and have a little mix. It stopped being a career ambition a long time ago.

I wanted to share some insights into the rise of the industry over the past decade, as it’s gone from underground to mainstream rather quickly.

The Industry Today

In recent years the EDM scene has exploded, giving life to a $6.2 B industry, encompassing more than 200 sub genres and dozens of internationally coveted music festivals. Electronic Dance Music is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music festival in the last several years you have likely noticed DJs and producers flooding the market. Acts like Skrillex, Deadmau5, and David Guetta have emerged from the EDM movement and achieved international popularity on an unprecedented level.

Take a look at this insightful Documentary below: